My Résumé

About Me

I'm a seasoned UX designer with a knack for simplifying intricate digital challenges into elegant, user-friendly solutions. My proficiency in articulating recommendations on functionality, content, and navigation to external stakeholders, including C-suite executives, is a testament to my ability to bridge design with strategic objectives. Advocating for users is at the heart of my practice. From project inception to completion, I champion user needs, ensuring their voices are heard in all phases. My expertise lies in orchestrating cross-functional teams, all united by the common goal of creating unparalleled digital experiences.

Downloadable Résumé →
Melissa Foley portrait

My Skills

My ability to blend creativity and strategic thinking not only transforms digital experiences but contributes to making technology more accessible for everyone.

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Collaborative, Cross-Functional Leadership
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User Research & Analytics-Driven Insights
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Information Architecture & Wireframing
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Content Strategy & Storytelling
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Accessibility & Inclusive Design
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Design System Management

EXPERIENCE

Viget
Senior UX Designer
March 2022 — present
UX Designer
March 2021 — March 2022
  • Solves complex digital challenges through research, UX and product design experience
  • Leads UX design across cross-functional teams including UX researchers, visual designers, developers, and project managers, fostering the creation of optimal digital experiences
  • Articulates insightful recommendations regarding functionality, content, and navigation to external stakeholders and C-level executives in a clear and impactful way
  • Partners with account managers, business development, and project managers to define timelines and deliverables
  • Distills crucial insights from both quantitative and qualitative research sources
  • Leverages data and research to inform design decisions and evaluate the effectiveness of designs
  • Champions the user throughout their journey and in all phases of a project
  • Leads the accessibility orientation for all new employees stressing the impact design decisions have in making products usable for everyone
  • Shapes Viget’s accessibility practices as a key member of the accessibility working group
  • Managed an apprentice (career changer) and intern (college student), providing personalized training and mentorship, offering guidance on group and individual projects, and sharing feedback and performance reviews
  • Exemplifies collaborative spirit by fostering teamwork, open communication, and active solicitation of feedback
University of Oregon
Assistant Director of Digital Communications
April 2017 — March 2021
Digital Strategist
November 2014 — April 2017
  • UX designer and content strategist
  • Spearheaded comprehensive website redesign initiatives for the University of Oregon, including  school and college websites and administrative websites.
  • Developed highly effective and user-centered designs resulting in increased student applications and enrollment
  • Created and managed the university’s web design system in an agile environment with monthly updates
  • Effectively presented results to stakeholders and colleagues, fostering a clear understanding of strategic direction and achieved milestones
  • Engaged in seamless collaboration with researchers, developers, and designers to provide stakeholders with insightful guidance for strategic decision-making, grounded in actionable analytics and data insights
  • Managed a team that successfully onboarded 300+ site editors on 70+ websites by creating and providing comprehensive training, instruction, and guidance on the university’s web design system, writing for the web, accessibility, SEO, and style
  • Pioneered University Communication's Google Analytics program, yielding comprehensive analyses and revelations about website user behavior, traffic dynamics, and navigation trends
  • Built an immersive storytelling team responsible for curating multimedia content on the university’s homepage, contributing to a captivating digital narrative
  • Hired, coached, and mentored new user experience designers, cultivating a culture of continuous growth and refinement

Education

Master's in Education

Northwestern State University
Natchitoches, Louisiana

Bachelor’s in Mass Communication

Louisiana State University
Baton Rouge, Louisiana

AWARDS

2023 W3 Gold Award

Bezos Earth Fund Website

General Websites-Environmental & Sustainability

2023 W3 Gold Award

Aylo Health Website

General Websites-Health Care Services

2023 Communicator Award of Excellence

Bezos Earth Fund Website

General-Environmental Awareness

speaking

writing

Tools

Design Tools

  • Figma
  • Whimsical
  • Adobe Suite

Research Tools

  • Google Analytics
  • Condens
  • CrazyEgg

CMS Platforms

  • WordPress
  • Drupal
  • Craft